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Web Strategy in Museums: An Italian Survey Stimulates New Visions
Museum International Pub Date : 2018-01-01 , DOI: 10.1111/muse.12194
Sarah Dominique Orlandi , Gianfranco Calandra , Vincenza Ferrara , Anna Maria Marras , Sara Radice , Enrico Bertacchini , Valentino Nizzo , Tiziana Maffei

Museums must adapt to the increasingly massive use of the Internet, and use it to reach new audiences and find new ways of enhancing culture, or consolidate the relationship with their existing public. Therefore, defining an online strategy that conforms to the museum's mission may prove difficult. One of the challenges cultural organisations face in this regard is how to define, measure and evaluate their efficiency and approach. In the present article, we will study the digital instruments adopted by Italian museums to communicate on and promote their heritage collections on the web, and enhance the involvement and participation of audiences in the digital environment. Our aim is to present and discuss the results of the first online web strategy survey conducted in 2017, by Italy and the Italian Ministry of Culture (Mi). The survey and its findings show that Italian museums have risen to the challenge, by working on defining and developing their digital web strategy. The conclusion will highlight the gaps and some points for future reflection with a focus on open data. We hope that a wider museum community can adopt our monitoring tool, the 17 web strategy parameters, and share results.

中文翻译:

博物馆的网络策略:意大利调查激发新视野

博物馆必须适应互联网日益广泛的使用,并利用它来接触新的观众并找到提升文化的新方法,或者巩固与现有公众的关系。因此,定义符合博物馆使命的在线策略可能很困难。文化组织在这方面面临的挑战之一是如何定义、衡量和评估其效率和方法。在本文中,我们将研究意大利博物馆采用的数字工具在网络上交流和推广其遗产收藏,并增强观众在数字环境中的参与度和参与度。我们的目标是展示和讨论由意大利和意大利文化部 (Mi) 于 2017 年进行的第一次在线网络战略调查的结果。调查及其结果表明,意大利博物馆已经通过努力定义和发展他们的数字网络战略来迎接挑战。结论将突出差距和未来反思的一些要点,重点是开放数据。我们希望更广泛的博物馆社区能够采用我们的监控工具、17 个网络策略参数,并分享结果。
更新日期:2018-01-01
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