The impact of online social networks has been extensive because of the new way they enable not only in terms of the relation, communication and collaboration among people, but also between people and businesses. So much so, their use is already habitual within organizations, known as Corporate Social Networks, in order to achieve the same benefits. The present study aims to analyze the advantages these corporate social networks have in the classroom seen as a micro-organization where a group of students interact, work and collaborate during a master´s or postgraduate course. To support this research, during 2015 a corporate social network (Yammer) has been introduced to 5 groups of students of various master´s in the prestigious business school ESIC. The feedback obtained from those students and some examples of classroom dynamics prove the usefulness and great value of a corporate social network in postgraduate classes, although some common difficulties and considerations raised by the students themselves have to be taken into account in order to manage its optimal adoption in class. This study also tries to propose some guidelines and best practices obtained as a result of the experience of use and the adoption of social networks in class in order to improve the learning process and innovate in the methodology applied to education.

中文翻译：

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企业社交网络在课堂上的应用

在线社交网络的影响之所以广泛，是因为它们不仅以人与人之间，人与企业之间的关系，沟通和协作为基础，而且以新的方式提供支持。如此之多，为了获得相同的利益，在组织（称为Corporate Social Networks）内部已经习惯使用它们。本研究旨在分析这些企业社交网络在课堂中所具有的优势，该课堂被视为一个微型组织，一群学生在硕士或研究生课程中进行互动，工作和协作。为了支持这项研究，在著名的商学院ESIC中，2015年，公司社交网络（Yammer）被引入到5组不同硕士课程的学生中。从这些学生那里获得的反馈意见和一些课堂动力的例子证明了企业社交网络在研究生班级中的有用性和巨大价值，尽管为了管理其最佳状态也必须考虑到学生自身提出的一些常见困难和考虑因素。在课堂上采用。这项研究还试图提出一些指导和最佳实践，这些指导和最佳实践是根据在课堂上使用和使用社交网络的经验而获得的，以改善学习过程并创新用于教育的方法。