THIS ARTICLE PRESENTS a new contextual model to study the social implications of consumption strategies in an archaeological context. The model can be used to establish a baseline of consumption, against which other consumption strategies can be measured. By analysing and comparing finds from two different urban locations in medieval Denmark, we examine how these urban environments facilitated different consumption strategies, and how these strategies changed over time. We also discuss how the archaeological record can contribute to analysing the negotiation of social identities through consumption patterns and consumer choices as reflected in artefact assemblages. The analysis demonstrates that consumption strategies depend on and are related to the characteristics and social complexity of the town in terms of demographics and networks.

中文翻译：

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13-16世纪丹麦两个城镇的消费策略及社会影响

本文提出了一种新的语境模型，用于在考古语境中研究消费策略的社会影响。该模型可用于建立消费基线，根据该基线可以衡量其他消费策略。通过分析和比较中世纪丹麦两个不同城市位置的发现，我们研究了这些城市环境如何促进不同的消费策略，以及这些策略如何随时间变化。我们还讨论了考古记录如何通过人工制品组合中反映的消费模式和消费者选择来分析社会身份的协商。分析表明，消费策略取决于城镇在人口统计和网络方面的特征和社会复杂性，并与之相关。