In July 1985, in what was promoted at the time as a rebuke of center–periphery relation patterns, Brazilian television network Globo, owned by Roberto Marinho, bought Telemontecarlo (TMC), a tiny private television station set in Monaco, with the goal of transforming it into an Italian national television network capable of competing with Fininvest, the leading commercial television group of the time. Encouraged by Italian Christian Democracy leaders, the Brazilian group’s presence in Italy provoked legal, political and economic warfare between Globo’s owners and the local dominant communications mogul and future Italian prime minister, Silvio Berlusconi. Throughout this paper, I analyze the various transnational political, economic and cultural links between Brazil and Italy that both encouraged this unorthodox move and also led to its almost inevitable failure.

1985 年 7 月，当时被宣传为谴责中心-外围关系模式的巴西电视网络 Globo，由 Roberto Marinho 拥有，收购了位于摩纳哥的小型私人电视台 Telemontecarlo (TMC)，其目标是将其转变为能够与当时领先的商业电视集团 Fininvest 竞争的意大利国家电视网络。在意大利基督教民主党领导人的鼓励下，这家巴西集团在意大利的存在引发了 Globo 所有者与当地主要通讯巨头和未来意大利总理西尔维奥·贝卢斯科尼之间的法律、政治和经济战争。在整篇论文中，我分析了各种跨国政治、