* Vladimir Gnjidić, PhD, Metro Cash & Carry Croatia plc, Jankomir 31, 10090 Zagreb, Croatia; e-mail: vgnjidic@ net.hr; phone: 00385913444327 Abstract. This paper offers a conceptual model for revealing dynamic interdependence between company’s competitive position using Porter’s analytical framework “five competitive forces” and its strategic orientation as defined by Miles and Snow’s strategic typology of organizational behaviour. As both models have been criticized for its static nature not fitting contemporary market dynamis, the proposed reciprocity of interrelationship between industrial structure and company’s conduct in different time periods, provides a modern alternative for making strategic choices. The author suggests a theoretical correlation between company’s previous, current and anticipated competitive positions with its previous, current and planned type of strategic behaviour. Accordingly, dynamically consistent successful strategic types (prospector, analyst, and defender) should be connected to the above average dynamical competitive positions. The proof of existence of such a correlation would indicate company’s consistent ability to successfully adapt to (consistently changing) industrial environment.

中文翻译：

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公司产业竞争地位的相互依存及其战略定位：动态理论模型

*克罗地亚地铁现金及随身携带行李公司弗拉基米尔·恩吉迪奇（VladimirGnjidić），克罗地亚萨格勒布10090扬科米尔31号；电子邮件：vgnjidic @ net.hr；电话：00385913444327摘要。本文提供了一个概念模型，用于利用波特的分析框架“五种竞争力”揭示公司竞争地位之间的动态相互依存关系，这一点由Miles和Snow的组织行为战略类型定义的战略方向。由于两种模型都因其静态性质不适合当代市场动态而受到批评，因此，提议的产业结构与公司在不同时期的行为之间的相互关系的互惠性为做出战略选择提供了现代选择。作者提出了公司以前的，当前和预期的竞争地位以及其先前，当前和计划的战略行为类型。因此，应将动态一致的成功战略类型（探矿者，分析师和防御者）与上述平均动态竞争职位联系起来。这种相关性存在的证据将表明公司具有成功适应（不断变化）工业环境的一致能力。