Communication was the first paradigm to gain widespread acceptance amongst the international cartographic community. Drawing on aspects of information theory to rationalise the process of transferring knowledge from the map-maker to the map-user, its aim was to optimise ‘map effectiveness’ by treating the map as a vehicle for communication. From the emergence of the first map communication models of the late 1960s until their demise by the early 1980s, arguably no paradigm has since unified the goals of cartographic theory and practice as successfully. This paper offers a fresh critical appraisal of the cartographic communication paradigm and re-examines its relevance at a time when social media are widely used for disseminating maps and generating feedback – a crucial element of any communication system that received limited attention in earlier map communication models. By proposing a new map communication model, the paper calls for greater convergence between cartographic theory and practice, together with new insights for educating future map-makers.

中文翻译：

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表单遵循反馈：重新考虑制图沟通

交流是国际制图界广泛接受的第一个范例。利用信息论的各个方面来合理化从地图制作者到地图用户的知识转移过程，其目的是通过将地图视为交流工具来优化“地图有效性”。从1960年代末的第一种地图传播模型的出现到1980年代初的消亡，可以说没有一种范例能够成功地统一制图理论和实践的目标。本文对制图通信范式进行了全新的批判性评估，并在社交媒体被广泛用于传播地图和生成反馈的时候重新审视了其相关性。这是在早期地图通信模型中受到重视的任何通信系统的关键要素。通过提出一种新的地图交流模型，本文呼吁制图理论与实践之间的更大融合，以及对未来的地图制作者进行教育的新见识。