Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate. As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019). For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.

中文翻译：

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戴夫·特洛特（Dave Trott）的世界：访谈

被认为是英国广告界的``鼓舞人心''之一（广告史基金会，2018年），创意总监，撰稿人兼作家戴夫·特洛特（Dave Trott）曾为东芝，霍尔斯滕·比尔斯（Holsten Pils），阿里斯顿和百事可乐（Pepsi）等标志性活动开展工作，并与Gold Greenlees Trott等机构合作，Bainsfair Sharkey Trott，Walsh Trott Chick Smith和后来的The Gate。除了消费产品运动之外，特洛特还通过广告解决了社会问题，特别是在疟疾和消除第三世界债务方面，倡导挑战传统思维。信奉一种使用休克策略，以大胆而简单的创意巧妙地对待消费者并使其脱颖而出的信徒，他着有四本书（2009、2013、2015、2019）。对于WPCC的“为人类造福广告”问题，编辑Carl W. 琼斯要求特洛特考虑重大问题的广泛答案，考虑广告对人类的潜力：广告是否应发挥这种作用？大学教育是创造力的障碍吗？以及是否有大量广告可以被视为“污染”。