Purpose – The purpose of this paper is to identify development strategies for Business Tourism in territories where this segment is not always given due consideration, especially at the level of local and regional development policies. Design – The paper discusses the concepts of Business Tourism and analyses the characteristics of a delimited territory in the Central Region of Portugal that encompasses the cities of Coimbra, Aveiro and Viseu, located between the main Portuguese cities, Lisbon and Oporto. Methodology – A Delphi study was conducted to explore the prospects of destination stakeholders, with the aim of identifying proposals and product development measures in this territory. Findings – Despite the lower urban density and lower load capacity, when compared with the main urban centres of Lisbon and Oporto, this territory presents a qualified and diverse tourism offer that combined with the existence of differentiated venues and quality accommodation can contribute to provide a valued tourism experience associated with the Meetings Industry. Originality – The study presented here allows us to reflect on the potential of Business Tourism in territories with lower urban density and lower supply of facilities and services, when compared to the major cities that usually take the leading positions in international rankings. This is especially true, if we consider that smaller urban centres that are relatively near each other (as is the case of Coimbra, Aveiro and Viseu) may find interesting strategic advantages in joint action, taking into account that these three geographic areas complement each other in the integrated supply of tourism products, experiences, services and facilities.

中文翻译：

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在主要城市中心以外发展商务旅游：当地利益相关者的观点

目的–本文的目的是确定在不经常适当考虑此细分市场的地区，尤其是在地方和区域发展政策层面上的商务旅游发展战略。设计–本文讨论了商务旅游的概念，并分析了葡萄牙中部一个划定区域的特征，该区域包括位于葡萄牙主要城市里斯本和波尔图之间的科英布拉，阿威罗和维塞乌等城市。方法论–进行了Delphi研究，以探索目的地利益相关者的前景，目的是确定该地区的提案和产品开发措施。研究结果–尽管与里斯本和波尔图等主要城市中心相比，城市密度较低且承载能力较低，该领土提供了优质而多样化的旅游产品，再加上存在差异化的场所和优质的住宿条件，可以为会议产业带来有价值的旅游体验。原创性–与通常在国际排名中处于领先地位的主要城市相比，此处提出的研究使我们能够反思商务旅游在城市密度较低，设施和服务供应较低的地区的潜力。如果我们考虑到相对较小的城市中心（例如科英布拉，阿威罗和维塞乌），它们可能会在联合行动中找到有趣的战略优势，尤其是在考虑到这三个地理区域相辅相成的情况下，这尤其正确在旅游产品的综合供应中，