Companies’ ability to innovate is more important than ever for improving their profitability and maintaining competitive advantage (Artz et al., 2010). Yet research has shown that only one out of four newly-developed products are a success (Evanschitzky et al., 2012), and approximately 40-50 of resources invested in product development are wasted on cancelled products or projects that yield poor results (Menold et al., 2016).

中文翻译：

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产学合作中的快速产品开发：智能设计案例研究

公司的创新能力对于提高盈利能力和保持竞争优势比以往任何时候都更加重要（Artz 等，2010）。然而研究表明，只有四分之一的新开发产品是成功的（Evanschitzky et al., 2012），大约 40-50 投资于产品开发的资源浪费在被取消的产品或产生不良结果的项目上（Menold等，2016）。