One of the most valuable resources a company owns is the “portfolio of value propositions” to its diverse external stakeholders, such as customers, investors, and resource owners. In this article, we fill a gap in the value proposition literature by identifying features that make the value propositions of new companies different from other resources, along with factors that make them valuable. A value proposition is conceived as being what enables and improves business transactions between a new company and external stakeholders. We reason that two features in particular make value propositions of new companies distinct: (1) business transactions between a new company and one or more external stakeholders, and (2) investments to create and improve a new company's value propositions that enable business transactions. We provide a definition of “value proposition” and postulate that a value proposition will benefit a new company when it: (1) strengthens the new company's capabilities to scale; (2) increases demand for the new company's products and services; and (3) increases the number, diversity, and rapidity of external investments in the new company's value proposition portfolio.

中文翻译：

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是什么让价值主张对致力于快速扩展的新公司具有独特性和价值？

公司拥有的最有价值的资源之一是针对其不同外部利益相关者（如客户、投资者和资源所有者）的“价值主张组合”。在本文中，我们通过确定使新公司的价值主张不同于其他资源的特征以及使它们有价值的因素来填补价值主张文献中的空白。价值主张被认为是促进和改善新公司与外部利益相关者之间业务交易的因素。我们认为有两个特征特别使新公司的价值主张与众不同：(1) 新公司与一个或多个外部利益相关者之间的商业交易，以及 (2) 投资以创建和改进新公司的价值主张，从而实现商业交易。我们提供了“价值主张”的定义，并假设价值主张将在以下情况下使新公司受益：（1）增强新公司的规模能力；(2) 增加对新公司产品和服务的需求；(3) 增加新公司价值主张组合中外部投资的数量、多样性和速度。