The discussion on competitive advantage started about half a century ago but foundational theories still lack connectivity. The resource-based view (RBV) concentrates on concepts internal to a firm and disregards the world outside, whereas the industry view neglects internal antecedents and consequences. This review paper examines complementation of leading endogenous and exogenous theories on competitiveness and combines most influential concepts on firm resources and industrial forces to a complementary picture for strategic positioning. Seminal works from Edith Penrose and Michael Porter as well as subsequent research have been investigated on connectivity and togetherness. Inside-out constructs on resources and capabilities must match outside-in constructs on industry and markets in order to achieve competitive advantage. The article includes conceptual discussions of resources, capabilities, and assets. Resources combine to capabilities that are qualified services and value chain activities. Resources can be acquired on markets, while capabilities must be developed within organizations.

中文翻译：

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RBV的凝聚力和行业观点以实现竞争性定位

关于竞争优势的讨论始于半个世纪前，但基础理论仍然缺乏联系。基于资源的观点（RBV）集中于公司内部的概念，而无视外部世界，而行业观点则忽略了内部的前提和后果。本文回顾了关于竞争力的内生性和外生性领先理论的互补性，并将对企业资源和产业力量最具影响力的概念相结合，形成了战略定位的互补图景。伊迪丝·彭罗斯（Edith Penrose）和迈克尔·波特（Michael Porter）的开创性著作以及随后的研究已在连通性和统一性方面进行了研究。资源和能力的由内而外的构造必须与行业和市场上的由内而外的构造相匹配，以便获得竞争优势。本文包括对资源，功能和资产的概念性讨论。资源与能力相结合，这就是合格的服务和价值链活动。可以在市场上获取资源，而必须在组织内部开发功能。