The aim of this paper is to define suggestions and guidelines for improving the placement of food products of organic origin in the AP Vojvodina market. The main task is to identify and analyse indicators that the final consumers consider most important when purchasing food products of organic origin. The data was collected by field and electronic studies on a sample of 500 final consumers about their expectations, attitudes and habits in the purchase and consumption of organic food. Descriptive statistics was used for data processing, while multiple regression analysis was used to interpret results and test the established hypotheses. The results showed the existence of statistically significant correlations between different indicators, such as: quality label, origin of the product, composition of raw materials, freshness, price, taste, place of sale and packaging and consumers' decision to purchase an organic food product. The results of the research will serve as a basis for the creation of a regression model for the successful placement of food products of organic origin in the AP Vojvodina market. The practical significance of the research is reflected in the fact that it will indicate to the supply chain managers the indicators that need to be optimized to ensure more efficient placement of organic products on the national market. Suggestions and recommendations for future research are provided in the paper.

中文翻译：

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改善有机食品在AP Vojvodina市场上的摆放位置

本文的目的是为改善有机伏特加迪纳市场中有机食品的摆放位置确定建议和指南。主要任务是确定和分析最终消费者在购买有机食品时认为最重要的指标。这些数据是通过对500名最终消费者的抽样调查和电子研究收集的，这些样本涉及他们在购买和消费有机食品方面的期望，态度和习惯。描述性统计用于数据处理，而多元回归分析用于解释结果并检验已建立的假设。结果显示不同指标之间存在统计上的显着相关性，例如：质量标签，产品原产地，原材料成分，新鲜度，价格，口味，销售和包装地点以及消费者购买有机食品的决定。研究结果将作为建立回归模型的基础，以成功将有机来源的食品放入AP Vojvodina市场。该研究的实际意义反映在以下事实上：该事实将向供应链管理人员指示需要优化的指标，以确保有机产品更有效地投放到国内市场。本文提供了对未来研究的建议。该研究的实际意义反映在以下事实上：该事实将向供应链管理人员指示需要优化的指标，以确保有机产品更有效地投放到国内市场。本文提供了对未来研究的建议。该研究的实际意义反映在以下事实上：该事实将向供应链管理人员指示需要优化的指标，以确保有机产品更有效地投放到国内市场。本文提供了对未来研究的建议。