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The effectiveness of micro-learning in retail banking
South African Journal of Higher Education Pub Date : 2020-05-01 , DOI: 10.20853/34-2-3733
M. Madden , K.K. Govender

In order to remain competitive in a global technological revolution, the learning and development departments of businesses are focusing on the emerging concept of micro-learning, to support the fast-paced, multitask orientated and digitally savvy learners. A survey was conducted among 7 673 employees of one of the major retail banks in South Africa, to determine the effectiveness of micro-learning and establish whether micro-learning is effective, as well as identify gaps and recommend strategies to close them. Through inferential statistical analysis of the data, it was concluded that learners reacted positively to micro-learning, the acquired relevant knowledge using micro-learning which improved work performance and business metrics. Although the micro-learning programme was deemed effective for the vast majority (80%) of the participants, two gaps were identified, namely, micro-learning did not fully embrace the social tenet of learning, and it is also not exempt from the distractions that learners experience. It is recommended that any organisation pursuing a micro-learning programme should incorporate a social knowledge-sharing element into the programme and provide users with tools to develop self-control and self-regulation habits needed to conquer constant distractions.

中文翻译:

微型学习在零售银行业务中的有效性

为了在全球技术革命中保持竞争力,企业的学习和开发部门将重点放在新兴的微学习概念上,以支持快节奏,多任务导向和精通数字的学习者。在南非一家主要零售银行之一的7 673名员工中进行了一项调查,以确定微学习的有效性并确定微学习是否有效,并找出差距并提出缩小差距的建议。通过对数据的推论统计分析,得出结论,学习者对微学习产生了积极的反应,微学习获得了相关知识,从而改善了工作绩效和业务指标。尽管微型学习计划对绝大多数(80%)的参与者都有效,发现了两个差距,即微学习没有完全融入学习的社会宗旨,也不能免除学习者所经历的干扰。建议任何追求微学习计划的组织都应将社交知识共享元素纳入该计划,并为用户提供工具,以养成克服自我控制和自我调节习惯的需求,以克服不断分散的注意力。
更新日期:2020-05-01
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