This paper examines regulation of alcohol advertising regulation in Australia. Specifically, it considers whether the alcohol industry’s code of conduct, the Alcohol Beverages Advertising Code (‘ABAC’) operates as an effective form of industry-based regulation, focusing on provisions that prohibit alcohol advertising in media directed to children and young people, and advertising content or messaging that appeals to minors. The paper sets out a framework for effective self-regulation and applies it to the substantive provisions and regulatory processes established by the ABAC Scheme. The paper finds that the substantive rules found in the ABAC contain a number of significant loopholes, including a failure to adequately restrict the placement of alcohol promotions or to regulate alcohol industry sponsorship. Further, the ABAC Scheme lacks independent administration, systematic monitoring, or meaningful sanctions for responding to non-compliance. Accordingly, regulatory processes lack transparency and accountability, undermining the credibility and efficacy of the Scheme. The paper concludes by outlining a phased or responsive approach to creating a regulatory regime that protects young people more effectively from exposure to alcohol marketing.

中文翻译：

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澳大利亚酒精广告法规：Abac计划是否能充分保护年轻人免受酒精饮料的营销？

本文研究了澳大利亚酒精广告法规的法规。具体来说，它考虑酒精行业的行为准则，《酒精饮料广告准则》（'ABAC'）是否是一种有效的基于行业的法规，其重点是禁止在针对儿童和年轻人的媒体中进行酒精广告的规定，以及吸引未成年人的广告内容或消息。该文件确立了有效自我监管的框架，并将其应用于ABAC计划建立的实质性规定和监管程序。该文件发现，ABAC中的实质性规则存在许多重大漏洞，包括未能充分限制酒精促销的位置或规范酒精行业赞助。进一步，ABAC计划缺乏独立的管理，系统的监控或针对不合规行为采取有意义的制裁措施。因此，监管程序缺乏透明度和问责制，从而损害了该计划的信誉和效力。最后，本文概述了采用阶段性或响应性方法来创建监管制度，以更有效地保护年轻人免受酒精营销的影响。