This article discusses how the teaching of qualitative research in higher education is threatened by the effects of new public management, by academic culture wars and by a growing belief in big data. The controversy over Alice Goffman's book On the Run presents one recent example of this. In an effort to counterbalance these developments, this article stresses the importance in social science curricula of 'naturalistic inquiry' - the artisanal core of qualitative research. Explicitly acknowledging emic viewpoints, naturalistic inquiry upholds the emancipatory ideal of making society transparent to its members. Teaching naturalistic inquiry as a craft may be the best way to assure 'qualitative literacy' among graduates in their various careers as socially responsible professionals.

中文翻译：

---

在逆境中教授定性研究

本文讨论了高等教育中的定性研究教学如何受到新公共管理的影响、学术文化战争和对大数据日益增长的信仰的威胁。关于爱丽丝·戈夫曼 (Alice Goffman) 的著作《奔跑中》(On the Run) 的争议就是最近的一个例子。为了平衡这些发展，本文强调了“自然主义探究”——定性研究的手工核心——在社会科学课程中的重要性。自然主义探究明确承认主位观点，坚持使社会对其成员透明的解放理想。将自然主义探究作为一门手艺进行教学可能是确保作为具有社会责任感的专业人士从事各种职业的毕业生具备“素质素养”的最佳方式。