ABSTRACT This article explores the impact of the 2011 Murphy preliminary ruling on the dynamics of the sports broadcasting market and focuses on the actions of Sky plc (formerly BSkyB), which owns the rights to broadcast live matches involving several major English Premier League clubs. It is suggested that through its merger, post-Murphy, with its German and Italian arms, BSkyB appeared to act, albeit in the background, to protect its position in the industry and gain a foothold in very lucrative and still partly untapped pan-European markets. The article also explores the recent IP litigation initiated by the Football Association Premier League (FAPL) in English and Scottish courts designed to rein in landlords and tenants seeking to rely on the free movement rights confirmed in the 2011 judgment. It asks to what extent these various strategies can be read as an attempt by rights holders to ‘limit the damage’ to the value of their investments in expensive media content caused by Murphy.

中文翻译：

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渡过墨菲风暴：国内知识产权诉讼和产业整合是对法院判决的务实回应？

摘要本文探讨了2011年墨菲（Murphy）初步裁定对体育广播市场动态的影响，并着重介绍了Sky plc（前身为BSkyB）的行为，该公司拥有播放涉及几家主要英超俱乐部的直播赛事的权利。建议通过合并后的墨菲集团，在德国和意大利的分支机构之后，BSkyB似乎采取了行动，尽管是在后台，但要保护其在该行业中的地位，并在利润丰厚但仍未开发的泛欧洲国家中立足市场。本文还探讨了英超足球协会（FAPL）在英国和苏格兰法院最近发起的知识产权诉讼，旨在遏制寻求依靠2011年判决中确认的自由流动权的房东和租户。