ABSTRACT Using a unique dataset of the Netflix video on demand library, this article measures the characteristics of information goods important when employing a strategic bundling strategy. By matching the titles entering and exiting the library to their relevant properties, I use a characteristic approach to determine when the value to Netflix of adding a title exceeds the licensing fee and when the displacement effect associated with presence in the library dictates that the title will not be offered. Results show that titles of median commercial success are bundled more frequently than the most and least successful, and the number of similar films exiting the library is important to how likely a film is to enter, indicating strategic bundling. These results are generalizable to the streaming video industry and any information goods with rapidly diminishing marginal utility.

中文翻译：

---

有利可图地捆绑信息产品：来自 Netflix 不断发展的视频库的证据

摘要 本文使用 Netflix 视频点播库的独特数据集，衡量在采用战略捆绑策略时重要的信息商品的特征。通过将进入和退出图书馆的标题与其相关属性进行匹配，我使用一种特征方法来确定添加标题对 Netflix 的价值何时超过许可费用，以及何时与图书馆中的存在相关的置换效应决定标题将不提供。结果表明，中等商业成功的影片比最成功和最不成功的影片更频繁地捆绑在一起，退出图书馆的类似电影的数量对电影进入的可能性很重要，表明战略捆绑。