ABSTRACT The film business is notoriously high risk. This paper investigates what types of films are successful by analyzing 1,539 films released between 2004 and 2009 in South Korea, whose consumption rate of domestic films is exceptionally high. Drawing from the literature on brand extension and country of origin, this paper demonstrates that sequels attract more box office audiences than non-sequels while Korean domestic films attract more audiences at the box office than Hollywood films.

中文翻译：

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比较研究：好莱坞和韩国续集电影在韩国的表现

摘要 电影业务是出了名的高风险。本文通过分析 2004 年至 2009 年在韩国上映的 1,539 部电影，调查哪些类型的电影是成功的，韩国的国产电影消费率异常高。本文从品牌延伸和原产国的文献中得出结论，续集比非续集更能吸引票房观众，而韩国国产电影比好莱坞电影更能吸引票房观众。