ABSTRACT This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.

中文翻译：

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媒体产品的重复消费：检查影响重复影院观看电影的因素

摘要 本研究探讨了影响电影重复观看的因素。综合内容、社会影响和访问/竞争变量，分析表明，戏剧重复观看的驱动因素与票房表现的驱动因素不同。例如，类型、跨媒体内容和观众评论的影响仅对后者显着，而电影长度、评论家评论和新闻报道水平等因素实际上对重复消费起到了负面作用。