ABSTRACT It goes nearly unchallenged that ambition for increased demand and therefore commercial forces induce newspapers to engage in sensationalism. However, who actually benefits, and to what extent, by reporting on alleged scandals remains largely unclear. Accordingly, this study evaluates the business outcomes of the most spectacular German scandal in recent decades. The results provide an explanation for an intentional lack of high-quality journalism; whereas news corporations, as well as advertisers, come away empty-handed, sensationalism seems to be incited by self-seeking journalists.

中文翻译：

---

耸人听闻的经济学：丑闻报告对商业结果的影响

摘要 增加需求的雄心和商业力量促使报纸从事耸人听闻的工作，这一点几乎没有受到挑战。然而，通过报道所谓的丑闻，谁真正受益，以及在多大程度上受益，目前仍不清楚。因此，本研究评估了近几十年来最引人注目的德国丑闻的商业成果。结果为故意缺乏高质量新闻提供了解释；虽然新闻公司和广告商空手而归，但煽情主义似乎是由自私自利的记者煽动的。