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Open innovation in media innovation research – a systematic literature review
Journal of Media Business Studies Pub Date : 2020-02-09 , DOI: 10.1080/16522354.2020.1724498
Nina Klaß 1
Affiliation  

ABSTRACT Open Innovation (OI) represents a promising approach to addressing the difficulty experienced by legacy media companies in adjusting to a digitised environment. This study summarises OI knowledge by reviewing 54 articles and focusing on OI core process archetypes, practices and sources as well as motives and media-specific conditions. Within three processes (outside-in, inside-out, and coupled), six key practices are identified and discussed: (1) cooperation, (2) mergers and acquisitions, (3) crowdsourcing, (4) co-creation, (5) collaboration and (6) spin-outs. Media companies’ OI use is mainly motivated by market-related outcomes and sourced through technology, audience or other media companies. The most relevant media-specific condition is cultural uniqueness. Aligning OI practices to strategic innovation management and developing OI management competencies could be key to successful OI implementation.

中文翻译:

媒体创新研究中的开放式创新–系统的文献综述

摘要开放式创新(OI)代表了一种有前途的方法,可以解决传统媒体公司在适应数字化环境方面遇到的困难。这项研究通过回顾54篇文章并重点关注OI核心流程原型,实践和来源以及动机和针对特定媒体的条件,总结了OI知识。在三个过程(由内而外,由内而外和相互耦合)中,确定并讨论了六个关键实践:(1)合作,(2)并购,(3)众包,(4)共同创建,(5 )协作和(6)分拆。媒体公司对OI的使用主要是由与市场相关的结果推动的,并来自技术,受众或其他媒体公司。与媒体最相关的条件是文化的独特性。
更新日期:2020-02-09
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