ABSTRACT This study joins the scholarly discussion that uses strategy in media management and provides a developed framework of strategic issues. This paper assists organisations in overcoming uncertainty by helping them construct issues and not impose the opportunity or threat labels on ill-defined issues. Based on a qualitative case study of two newspapers that represent an industry in disruption, this paper extends the existing conceptual framework on strategic issues by providing an additional strategic issue label, amorphous issues, that captures the uncertainties organisation members face during periods of disruption. Moreover, this paper also illustrates how the construction of issues can change over time. This emphasises the dynamic nature of strategic issues construction, which more closely aligns with the disruptive environment in which many contemporary organisations operate.

中文翻译：

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机会和威胁够吗？战略问题标签的发展

摘要本研究加入了在媒体管理中使用策略的学术讨论，并提供了已发展的策略问题框架。本文通过帮助组织解决问题，而不是在不确定的问题上施加机会或威胁标签，来帮助组织克服不确定性。基于对代表颠覆性行业的两份报纸的定性案例研究，本文通过提供额外的战略性问题标签，即不确定性问题，扩展了战略问题的现有概念框架，该标签捕获了组织成员在颠覆性时期面临的不确定性。此外，本文还说明了问题的构造如何随时间变化。这强调了战略问题建设的动态性，