ABSTRACT

Mobile applications (apps) are now the most essential part of daily life. In this context, this study seeks to a) develop and validate a new hybrid model, (as a theoretical lens for future research) combining the Technology Acceptance Model (TAM) with the Diffusion of Innovation (DoI) model to analyze the behavioral intentions of young consumers to use mobile apps. b) analyze the factors determining the usage of mobile applications in an emerging country context. Confirmatory Factor Analysis and Structural Equation Modeling were applied to test different constructs. The results show that relative advantage (RA), perceived enjoyment (PENJ) and compatibility (COMP) were antecedents of perceived usefulness (PU); trialability (TRI) and complexity (CPL) were antecedents of perceived ease of use (PEOU); and PEOU→PU were significant determinants of intention (IN) to use Mobile ‘Apps’. Implications and limitations of the research were discussed.

摘要

移动应用程序（app）现在是日常生活中最重要的部分。在此背景下，本研究旨在 a) 开发和验证一种新的混合模型，（作为未来研究的理论视角）将技术接受模型 (TAM) 与创新扩散 (DoI) 模型相结合，以分析员工的行为意图。年轻消费者使用移动应用程序。b) 分析决定在新兴国家环境中使用移动应用程序的因素。验证性因素分析和结构方程模型被应用于测试不同的构造。结果表明，相对优势（RA）、感知享受（PENJ）和兼容性（COMP）是感知有用性（PU）的前因；可试用性 (TRI) 和复杂性 (CPL) 是感知易用性 (PEOU) 的前因；PEOU→PU 是使用移动“应用程序”的意图 (IN) 的重要决定因素。讨论了研究的意义和局限性。