Abstract The lack of opportunities for promotion within libraries may be an important reason for job dissatisfaction and lowered morale. This column examines reasons why librarians wish to be promoted, the two paths for promotion, a short history of promotion since 1945, how promotions occur, why promotion is a challenge for management, and some suggestions to alleviate the problem. The corporate promotion model requires moving into a position with increased responsibilities and is often the only model in public libraries. The academic promotion model also offers the possibility of promotion for increased performance of the same duties, usually according to more formal rules. A blocked path for promotion can lead to leaving the library for opportunities elsewhere or create morale problems. Library managers can take some steps to increase promotion opportunities and sustain morale. The concluding section briefly argues the opposing viewpoint that the current state of promotion may benefit the profession as a whole if not some individual librarians.

中文翻译：

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推广：学术和公共图书馆的一个棘手的管理问题

摘要 图书馆内缺乏晋升机会可能是工作不满意和士气低落的重要原因。本专栏探讨了图书馆员希望升职的原因、升职的两种途径、1945 年以来升职的短暂历史、升职是如何发生的、为什么升职对管理来说是一个挑战，以及一些缓解问题的建议。企业推广模式需要进入一个职责更重的职位，通常是公共图书馆唯一的模式。学术晋升模式还提供了晋升的可能性，以提高履行相同职责的能力，通常是根据更正式的规则。晋升道路受阻会导致离开图书馆去其他地方寻找机会或造成士气问题。图书馆经理可以采取一些措施来增加晋升机会并保持士气。结论部分简要地论证了相反的观点，即当前的晋升状态可能会使整个行业受益，如果不是个别图书馆员的话。