Abstract As an increasing number of consumers prefer online shopping, online customer reviews play an important role in a customer’s pre-purchase decisions. Both reviews and product information are seen as a guide that impacts a customer’s decision process. Given the growing importance of E-commerce, this study examines the impact that online reviews and product details have on customers’ product satisfaction. In this study, we specifically explore the role that a customer’s product certainty and review helpfulness have on product satisfaction. The study furthers the body of knowledge regarding online reviews and factors that influence customers’ product satisfaction. The study results provide insight into the factors that should help E-commerce companies adapt their business model to better fit consumers’ expectations.

中文翻译：

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在线评论对产品满意度的决定因素和影响

摘要随着越来越多的消费者喜欢在线购物，在线客户评论在客户的购买前决策中起着重要作用。评论和产品信息均被视为影响客户决策过程的指南。鉴于电子商务的重要性日益提高，本研究考察了在线评论和产品详细信息对客户产品满意度的影响。在这项研究中，我们专门探讨了客户的产品确定性和评估帮助对产品满意度的作用。该研究将进一步丰富有关在线评论和影响客户产品满意度的因素的知识。研究结果提供了有助于电子商务公司调整其业务模型以更好地满足消费者期望的因素的见解。