Abstract This study attempts to identify the catalytic role of smartphone addiction in driving mobile wallet payment adoption behavior in emerging economies such as India. The research model was tested using a questionnaire-based response collected from 512 young consumers. The findings of structural equation modeling and multi-group analysis helped in understanding the influence and importance of the research constructs of perceived ease of use, perceived usefulness, and subjective norms in the adoption of mobile wallet payments by young people. The results indicated that the moderating effect of smartphone addiction played a substantial role in the adoption of mobile wallet payments. It has also revealed the importance of communication to the right consumer through proper channels and the appropriate age group. The outcome of the study can be utilized by marketers to frame strategies for positioning their services among an appropriate consumer base, thereby enhancing Internet business opportunities.

中文翻译：

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智能手机成瘾对手机钱包支付采用的调节作用

摘要本研究试图确定智能手机成瘾在推动印度等新兴经济体推动移动钱包支付采用行为方面的催化作用。使用从512位年轻消费者中收集的基于问卷的回答测试了该研究模型。结构方程建模和多组分析的发现有助于理解年轻人对采用移动钱包付款的感知的易用性，感知的有用性和主观规范的研究结构的影响和重要性。结果表明，智能手机成瘾的缓解作用在采用手机钱包支付中起着重要作用。它还揭示了通过适当的渠道和适当的年龄组与合适的消费者进行沟通的重要性。