Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.

中文翻译：

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品牌的力量：个人品牌及其对求职属性的影响

摘要个人品牌的重要性在商业和消费主义的各个方面都很明显。从公司高管的社交风潮到从学校被停职的大学生到从默默无闻到在线超级巨星的个人，品牌塑造的力量是重要的职业因素。考虑到其重要性，必须探索个人品牌对早期职业专业人员的就业能力的影响。本研究调查求职者的个人品牌及其对就业前景的影响。该研究考察了早期职业求职者和雇主的观点。