Abstract This study investigates biases affecting domestic products willingness to buy (WTB). An interdisciplinary perspective uses the cognitive consistency theory as the framework for the development of a new model. The model includes domestic product involvement (DPI). The impact on WTB is predicted by consumer ethnocentrism, and product judgment, driven by DPI are tested with survey data from an adult sample of 255 UK consumers. The study concludes with observations about the value of research findings for marketing practice.

中文翻译：

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国内产品参​​与和消费者购买国内产品的意愿：认知一致性理论框架的实证检验

摘要这项研究调查了影响国内产品购买意愿（WTB）的偏见。跨学科的观点使用认知一致性理论作为开发新模型的框架。该模型包括国内产品参​​与（DPI）。消费者的民族中心主义对WTB的影响是可以预测的，而DPI驱动的产品判断是通过来自255个英国消费者的成人样本的调查数据进行测试的。该研究以对研究结果对营销实践的价值的观察作为结束。