Abstract Although materialism has a robust relationship with compulsive buying in the US and Western Europe, consumer theories suggest that materialism might also significantly predict compulsive buying in developing economies of Eastern Europe. The present study diagnoses this relationship from perspective of the Polish socio-economic-cultural settings and compares it with the US research findings from perspective of general similarities and differences. Data was collected on representative sample of 504 Polish young adult consumers, while the sources of US studies were previous findings. Detailed analyses and comparisons revealed that Polish consumerism trends exceed those in western cultures (US), consequently young consumers in Poland expose much stronger relationship between materialism and compulsive buying than their peers in US. Moreover, the examined relationship, from the perspective of two theoretically contrasting consumer groups, indicated a higher level of strength among the compulsive buyers and a lower level of strength, but still present, in the group of Polish noncompulsive consumers.

中文翻译：

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唯物主义对强迫购买行为的影响：波兰和美国针对年轻成年人的研究的一般异同

摘要尽管在美国和西欧，唯物主义与强迫购买有着密切的关系，但消费者理论认为，唯物主义也可能会大大预测东欧发展中经济体的强迫购买。本研究从波兰的社会经济文化环境的角度诊断了这种关系，并从普遍的异同角度将其与美国的研究结果进行了比较。数据收集自504名波兰年轻成人消费者的代表性样本，而美国研究的来源为先前的发现。详细的分析和比较显示，波兰的消费主义趋势超过了西方文化（美国），因此，波兰的年轻消费者比美国的同龄人暴露出物质主义和强迫购买之间的联系要牢固得多。此外，