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Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach
Journal of International Consumer Marketing Pub Date : 2020-02-11 , DOI: 10.1080/08961530.2020.1722979 Nancy Berenice Ortiz Alvarado 1 , Marisol Rodríguez Ontiveros 1 , Claudia Quintanilla Domínguez 1
Journal of International Consumer Marketing Pub Date : 2020-02-11 , DOI: 10.1080/08961530.2020.1722979 Nancy Berenice Ortiz Alvarado 1 , Marisol Rodríguez Ontiveros 1 , Claudia Quintanilla Domínguez 1
Affiliation
The purpose of this research is to comprehend how using Facebook affects individuals’ emotional well-being and to explore the relationship as a motivation or driver to alleviate negative states whi...
中文翻译:
探索Facebook上的情绪健康作为冲动性购买的驱动力:一种跨文化方法
这项研究的目的是了解使用Facebook如何影响个人的情绪健康,并探讨这种关系是减轻负面情绪的动力或驱动力。
更新日期:2020-02-11
中文翻译:
探索Facebook上的情绪健康作为冲动性购买的驱动力:一种跨文化方法
这项研究的目的是了解使用Facebook如何影响个人的情绪健康,并探讨这种关系是减轻负面情绪的动力或驱动力。