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Embodying Japanese Heritage: Consumer Experience and Social Contact at a Historical Themed Park
Journal of Intercultural Studies Pub Date : 2020-04-16 , DOI: 10.1080/07256868.2020.1751598
Heidi K. Lam 1
Affiliation  

ABSTRACT This article analyses the experiential consumption of heritage that is staged for paying visitors to a historical themed park. Based on ethnographic fieldwork conducted at a Japanese historical themed park re-creating the Edo period (1603–1867), it examines the re-enactment of Japanese history through an experience with embodied and social elements. This historical themed park presents an immersive environment re-enacting the ‘everyday’ culture of ‘ordinary’ commoners, where Japanese and foreign visitors imaginatively role-play and engage the past in different ways. Frontline service workers and actors, who perform historical characters called Edo People (Edo-jin), project a warm and lively atmosphere that incorporates popular conceptions of Edo/Japanese culture and customer service. The past is also transformed into experience-based attractions where consumers participate in cultural activities while communicating with each other and the staff. Consumer participation ultimately brings the past as heritage into the present as embodied experience.

中文翻译:

体现日本传统:历史主题公园的消费者体验和社会接触

摘要 本文分析了历史主题公园为付费游客而上演的遗产体验式消费。基于在重现江户时代(1603-1867 年)的日本历史主题公园进行的民族志实地考察,它通过具有具身性和社会性元素的体验来审视日本历史的再现。这个历史主题公园提供了一个沉浸式环境,重现了“普通”平民的“日常”文化,日本和外国游客在这里以不同的方式富有想象力地扮演角色并参与过去。前线服务人员和演员扮演江户人 (Edo-jin) 的历史人物,营造出一种温暖活泼的氛围,融合了江户/日本文化和客户服务的流行概念。过去也转变为体验式景点,消费者在参与文化活动的同时与彼此和工作人员进行交流。消费者参与最终将过去作为遗产带入现在作为具体体验。
更新日期:2020-04-16
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