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Socio-Economic Requirements as a Fundament of Innovation in Food Packaging
Journal of Entrepreneurship, Management and Innovation Pub Date : 2019-01-01 , DOI: 10.7341/20191519
Agnieszka Cholewa-Wójcik , Agnieszka Kawecka , Carlo Ingrao , Valentina Siracusa

The food packaging industry trends reflect the identified needs and requirements of consumers because entrepreneurs should satisfy changing consumer requirements to achieve and maintain a competitive advantage due to innovation. In the group of socio-economic needs, the most important ones are lifestyle changes, improving the quality of life through the added value offered to consumers through packaged products, profitable companies in the sector, packaged product safety and environmental protection. The main aim of the study was exploring the validity of food packaging requirements concerning the satisfaction of consumer needs. The resulting hierarchy of important needs and requirements represents the foundation for solutions and strategies to improve the quality of a consumer’s life. Analysis of the results clearly shows that among all socio-economic needs and requirements posed to food packaging, safety is the most critical need for consumers. Other packaging properties such as convenience and legal requirements fulfillment are important. Proposed model packaging, which will stratify consumers’ needs and requirements and will help to improve their quality of life, should be characterized by health, simplicity, identity, aesthetics, and meaning. The packaging industry is a branch considered to have high potential in the field of applying innovative solutions. This is mainly related to the desire of introducing solutions in the areas of improving safety, functionality, communication and environmental protection. Identification and understanding of consumer needs is a valuable source of information useful when developing improvements. Proposed components of model packaging follow the motto of the World Packaging Organization, which says: “Better quality of life through better packaging.”

中文翻译:

社会经济要求是食品包装创新的基础

食品包装行业的趋势反映了已确定的消费者需求和要求,因为企业家应满足不断变化的消费者要求,以实现并保持创新带来的竞争优势。在社会经济需求中,最重要的需求是生活方式的改变,通过包装产品,该行业的盈利公司,包装产品安全和环境保护为消费者提供的增值,从而改善生活质量。该研究的主要目的是探索有关满足消费者需求的食品包装要求的有效性。由此形成的重要需求和要求层次结构,为改善消费者生活质量的解决方案和策略奠定了基础。对结果的分析清楚地表明,在所有社会经济需求和对食品包装的要求中,安全性是消费者最重要的需求。其他包装属性(例如便利性和法律要求的履行)很重要。拟议的模型包装将对消费者的需求和要求进行分层,并有助于改善他们的生活质量,应以健康,简洁,身份,美学和含义为特征。包装行业被认为在应用创新解决方案领域具有巨大潜力。这主要与在改善安全性,功能性,通信和环境保护方面引入解决方案的愿望有关。识别和理解消费者需求是开发改进时有用的有价值的信息来源。模型包装的拟议组件遵循世界包装组织的座右铭,该组织的座右铭是:“通过更好的包装来提高生活质量。”
更新日期:2019-01-01
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