Public discourse on environmental responsibility and sustainability continues to pressure corporations, especially those that have been portrayed as key contributors of environmental harm. Greenwashing is a strategy that companies adopt to engage in symbolic communications with environmental issues without substantially addressing them in actions. This paper aims to raise awareness of corporate greenwashing, drawing attention to issues that progress the trend of individualized responsibility and consumption, while concealing the social and (eco)systemic issues in the process. By drawing on the case study of winter apparel company Canada Goose, this paper questions whether businesses can ‘go green’ in good faith, if corporate responsibility and environmental responsibility can ever be reconciled, and if there is considerable need to clarify the intended effects and unintended consequences of corporate greenwashing.

中文翻译：

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企业漂绿与 Canada Goose：探索合法性与审美的联系

关于环境责任和可持续性的公众讨论继续给企业带来压力，尤其是那些被描述为造成环境危害的主要因素的企业。漂绿是公司采用的一种策略，用于与环境问题进行象征性的交流，而没有在行动中实质性地解决这些问题。本文旨在提高企业漂绿意识，关注推动个性化责任和消费趋势的问题，同时隐藏过程中的社会和（生态）系统问题。通过借鉴冬季服装公司 Canada Goose 的案例研究，本文质疑企业是否可以真诚地“走向绿色”，如果企业责任和环境责任可以调和，