Recent developments of internet applications and increase in application of various information technologies have supported fast development of internet shopping worldwide and also important topics for academic researchers. Aim of the research: check findings of recent preferences by customers on internet shops and factors for internet shop choice, different aspects on internet shopping and comparisons with academic research results in other countries. Tasks: scientific findings studies and empirical investigations on customer preferences and determining factors for choice of different factors in internet shopping. Research methods used: recent scientific publications studies, studies of statistics on internet shopping development, survey on internet shop choice and on internet shopping in Latvia realised at the end of 2017 and beginning of 2018. Survey was developed and realised in co-operation with company specialising on internet marketing: iMarketing, University of Latvia and Chamber of Trade and Commerce of Latvia. Respondents were selected randomly in assistance of Chamber of Trade and Commerce of Latvia. Survey was filled in by 2530 respondents. For many aspects in evaluation of opinion of respondents it was used evaluation scale 1 – 10, where evaluation by 1 was - do not agree with the statement; 10 – fully agree with the statement. For data analysis there were used indicators of descriptive statistics: indicators of central tendency or location (arithmetic mean, mode, median, quartiles), indicators of variability (variance, standard deviation, standard error of mean), cross – tabulations, statistical tests of hypotheses, multivariate analyse methods: regression and correlation analysis, analysis of variance (ANOVA), factor analysis and other data analysis methods. Main results and findings of the study, theoretical and practical implications of the work: response rate of respondents was very high in comparison with other surveys; respondents have expressed also their suggestions for internet shopping improvements; respondents have indicated the most attractive internet shops by their views. Main conclusions: increase in internet shopping in Latvia is not increasing so fast as in other countries, customers use also mobile devices for shopping on internet.

中文翻译：

---

拉脱维亚购物中的互联网使用：最近调查的结果

互联网应用的最新发展以及各种信息技术的应用不断增加，为全球互联网购物的快速发展提供了支持，也是学术研究人员的重要课题。研究目的：检查客户最近在网上商店中的偏好调查结果以及网上商店选择的因素，网上购物的不同方面以及与其他国家的学术研究结果进行比较。任务：对顾客喜好进行科学调查研究和实证研究，并确定选择网络购物中不同因素的因素。使用的研究方法：2017年底至2018年初在拉脱维亚实现了近期的科学出版物研究，互联网购物发展统计研究，互联网商店选择和互联网购物调查。通过与专门从事互联网营销的公司（iMarketing，拉脱维亚大学和拉脱维亚贸易和商会）合作开发并实现了Survey。在拉脱维亚商会的协助下随机选择了受访者。调查由2530名受访者填写。在对受访者的意见进行评估的许多方面，使用的是1至10的评估量表，其中1的评估是-与陈述不一致。10 –完全同意声明。为了进行数据分析，使用了描述性统计指标：中心趋势或位置指标（算术平均值，众数，中位数，四分位数），变异性指标（方差，标准差，平均值标准误），交叉表，统计检验假设，多元分析方法：回归和相关分析，方差分析（ANOVA），因子分析和其他数据分析方法。研究的主要结果和发现，以及该工作的理论和实践意义：与其他调查相比，受访者的答复率很高；受访者还表达了他们对改善互联网购物的建议；受访者表示了自己最吸引人的网上商店。主要结论：拉脱维亚的互联网购物增长没有其他国家那么快，客户还使用移动设备在互联网上购物。与其他调查相比，受访者的回应率非常高；受访者还表达了他们对改善互联网购物的建议；受访者表示了自己最吸引人的网上商店。主要结论：拉脱维亚的互联网购物增长没有其他国家那么快，客户还使用移动设备在互联网上购物。与其他调查相比，受访者的回应率非常高；受访者还表达了他们对改善互联网购物的建议；受访者通过他们的观点指出了最有吸引力的互联网商店。主要结论：拉脱维亚的互联网购物增长没有其他国家那么快，客户还使用移动设备在互联网上购物。