The aim of current paper is to analyse the role of internet marketing for exporting and non-exporting companies. Methods used in research: scientific publications studies, survey of companies in Latvia. The survey was conducted from November 2014 to March 2015. The company register data base LURSOFT is used for survey sample creation. A systematic sampling was applied in the survey to guarantee a random selection of units included in the sample. For the analysis of the survey data – descriptive statistical analysis, cross tabulations, Mann-Whitney U test are applied. The companies’ survey results show that exporting companies and non-exporting companies do not use internet marketing properly, the half of companies home page use only as a business card. About 32% of exporting companies and about 19% of non-exporting companies does not sell the products/services on the internet, but customers can order the product in home page. Products/services sell both on the Internet and at points of sale about 25% of exporting companies and about 26% of non-exporting companies. Theoretical findings and empirical research results indicates that internet marketing could be used more efficient in companies to promote and develop expert. DOI: http://dx.doi.org/10.5755/j01.eis.0.10.16282

中文翻译：

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互联网营销在出口和不出口公司中的作用（拉脱维亚公司近期调查的结果）

本文的目的是分析网络营销在出口和非出口公司中的作用。研究方法：科学出版物研究，拉脱维亚公司调查。该调查于2014年11月至2015年3月进行。公司注册数据库LURSOFT用于创建调查样本。在调查中应用了系统抽样，以确保随机选择样本中包含的单位。对于调查数据的分析–描述性统计分析，交叉列表，Mann-Whitney U检验。该公司的调查结果表明，出口公司和非出口公司未正确使用互联网营销，公司主页的一半仅用作名片。大约32％的出口公司和大约19％的非出口公司未在互联网上出售产品/服务，但是客户可以在主页上订购产品。产品/服务既可以在Internet上销售，也可以在销售点上销售，约25％的出口公司和约26％的非出口公司。理论发现和实证研究结果表明，互联网营销可以在公司中更有效地用于促进和发展专家。DOI：http：//dx.doi.org/10.5755/j01.eis.0.10.16282 理论发现和实证研究结果表明，互联网营销可以在公司中更有效地用于促进和发展专家。DOI：http：//dx.doi.org/10.5755/j01.eis.0.10.16282 理论发现和实证研究结果表明，互联网营销可以在公司中更有效地用于促进和发展专家。DOI：http：//dx.doi.org/10.5755/j01.eis.0.10.16282