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Syndicates Attempt to Sway Public Opinion as a ‘Silent Partner’ of the Country Press, 1900 to 1950
Journalism History Pub Date : 2020-01-02 , DOI: 10.1080/00947679.2020.1724492
Beth Garfrerick 1
Affiliation  

ABSTRACT This article is an examination of the partnership between community weekly newspapers in the United States and national newspaper syndication services during the first half of the twentieth century. The syndication services provided editorial content for the community weekly, such as feature and news articles, commentary, illustrations, and advertisements, from a centralized, non-local source. Community weekly subscribers relied on syndication services for national and world reports. However, the question of whether or not readers enjoyed the national and world reports was not always as much of a concern to the publisher as was filling pages. Without syndicate materials, more staff would have to be hired, more supplies ordered, or new press equipment purchased. Thus, newspaper syndicates became the “silent partner” of the country press, writing and influencing the opinion of thousands of rural newspaper readers who were unaware of the source of much of their news.

中文翻译:

1900年至1950年,辛迪加试图以乡村出版社的“沉默伴侣”的身份摇摆公众舆论

摘要本文是对20世纪上半叶美国社区每周报纸与国家报纸联合组织之间的合作关系的考察。联合组织服务每周从集中的非本地来源为社区提供编辑内容,例如专题和新闻文章,评论,插图和广告。社区每周订户依靠国家和世界报道的联合组织服务。但是,读者是否喜欢国家和世界报道的问题并不总是像填写页面那样引起出版商的关注。如果没有集团材料,则将不得不雇用更多的员工,订购更多的用品或购买新的印刷设备。因此,报纸集团成为了国家新闻界的“沉默伙伴”,
更新日期:2020-01-02
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