ABSTRACT This paper elaborates on Todd McGowan’s perspicacious, psychoanalytic explanation of capitalism’s resilience, due to its formidable ideological insinuation into the banal micro-desires of consumers. I outline his contention that capitalism’s false promise of future satisfaction is subverted by the psychical change indicated by Freud’s re-evaluation of the desire/satisfaction relationship. This is elaborated on via Lacan’s claim, somewhat underplayed in McGowan’s reflections, that desire is essentially narcissistic. Lacan’s claim raises the stakes of capitalism’s psychic appeal, but also indicates how Lacanian psychoanalysis offers a point of intervention. I briefly point to the consistency between Lacan’s conception of the actualized subject and Deleuze’s and Guattari’s articulation of desire in terms of “the process” and the complex metaphor of “desiring machines”. I finally turn to Žižek’s conception of the developing world as “the place of rupture” and a major fault line internal to capitalism that threatens to disrupt its operation.

中文翻译：

---

资本主义与欲望平庸

摘要本文详细阐述了托德·麦克高恩（Todd McGowan）对资本主义弹性的敏锐的，心理分析的解释，这是由于其对意识形态的强烈暗示对消费者的平庸的微观欲望造成的。我概述了他的论点，即资本主义对未来满意度的错误承诺被弗洛伊德对欲望/满意度关系的重新评估所表明的心理变化所颠覆。拉康的主张对此进行了详细阐述，但麦克高恩的观点对此有所低估，即欲望本质上是自恋的。拉康的主张提高了资本主义的精神吸引力，但也表明了拉康的精神分析是如何提供干预点的。我简短地指出拉康关于实现的主题的概念与德勒兹和瓜塔里在“过程”方面的欲望表达与“期望的机器”的复杂隐喻之间的一致性。最后，我将齐齐克的发展中世界概念定义为“破裂的地方”，这是资本主义内部的主要断层线，有可能破坏其运作。