Feminist political scientist Cynthia Enloe urges us to always ask questions and be curious so as to prevent militarization occurring unremarked upon. Based on this advice, I turn my ‘feminist curiosity’ to the increasingly normalized idea of marriage between a civilian woman and a Japan Self-Defense Forces (JSDF) soldier. I apply feminist critical discourse analysis to a matchmaking website that pairs JSDF men with civilian women and the monthly Ministry of Defense public relations magazine, Mamor. Analysis of data from these sources forms the foundation of an argument that these cultural products contribute to the normalization of the JSDF by, firstly, portraying the JSDF as a quirky place to work, but also as an institution in the business of protection (with only infrequent allusion to its war-making potential) and, secondly, by focusing on family and marriage — concepts that soften and sanitize the institution’s image.

女权主义政治学家辛西娅·恩洛 (Cynthia Enloe) 敦促我们始终提出问题并保持好奇，以防止军事化发生不加注意。基于这个建议，我将我的“女权主义好奇心”转向日益正常化的平民女性与日本自卫队 (JSDF) 士兵之间的婚姻观念。我将女权主义批判话语分析应用于一个配对网站，该网站将自卫队男性与平民女性配对，以及国防部月刊公共关系杂志Mamor。对来自这些来源的数据的分析构成了这样一种论点的基础，即这些文化产品有助于自卫队的正常化，首先，将自卫队描绘成一个古怪的工作场所，同时也是一个从事保护业务的机构（很少提及其制造战争的潜力），其次，通过关注家庭和婚姻——软化和净化该机构形象的概念。