ABSTRACT The systematic intertwining of filmmaking, national publicity and tourism promotion in New Zealand dates back to 1901, when the Department of Tourist and Health Resorts began hiring filmmakers to shoot some of the country’s most iconic locations. Since then, the role government-led film production companies played in national tourism marketing grew increasingly stronger through both the Government Publicity Office (1923–1941) and the National Film Unit (1941–1989) eras. During the existence of these two government-led film production companies, the carefully planned production and circulation of tourism films celebrating New Zealand tourist attractions and promoting the country both domestically and overseas was, with the exception of the World War II period, a recurring element. Through the examination of archival documents related to New Zealand tourism film production such as production papers, government documents, correspondence between stakeholders, newspaper articles and an interview with NFU’s director Hugh Macdonald, this article aims to retrace New Zealand tourism films’ modes and patterns of circulation and platforms of distribution from the establishment of the Government Publicity Office in 1923 to the closure of the National Film Unit in the late 1980s.

中文翻译：

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'我们国家的精彩广告'。1923-1989年新西兰旅游电影的流通动态

摘要 新西兰电影制作、国家宣传和旅游推广的系统性交织可以追溯到 1901 年，当时旅游和疗养胜地部开始聘请电影制作人拍摄该国一些最具标志性的地点。从那时起，政府主导的电影制作公司在政府宣传办公室（1923-1941）和国家电影局（1941-1989）时代，在国家旅游营销中的作用越来越大。在这两家政府主导的电影制作公司存在期间，精心策划的宣传新西兰旅游景点并在国内外宣传该国的旅游电影的制作和发行，除二战时期外，是一个反复出现的元素。 .