ABSTRACT Hospitality and tourism career fairs help recruiters identify prospective hires through face-to-face interactions with students. Moreover, students can learn more about different employment opportunities and career paths within the industry. While research has explored the perceptions of recruiters toward career fairs, student perspectives remain under-researched. This study explores the student perceptions of importance and performance of hospitality and tourism career fairs. A total of 305 usable responses were collected from students who participated in a hospitality and tourism career fair within the last 12 months. The collected data were analyzed using the importance-performance analysis (IPA). Results showed a gap between the perceived importance of the event among students and the performance of the event. Discussion of how to address this gap is included, so students can reap the full benefits of career fair.

中文翻译：

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酒店和旅游招聘会：它们有多重要以及它们的运作情况如何？

摘要 酒店和旅游招聘会帮助招聘人员通过与学生的面对面互动来确定潜在员工。此外，学生可以更多地了解行业内不同的就业机会和职业道路。虽然研究探讨了招聘人员对招聘会的看法，但学生的观点仍未得到充分研究。本研究探讨了学生对酒店和旅游招聘会的重要性和表现的看法。从过去 12 个月内参加过酒店和旅游招聘会的学生中收集了总共 305 份可用的回复。使用重要性-性能分析 (IPA) 分析收集到的数据。结果表明，学生对事件重要性的感知与事件表现之间存在差距。