This study investigates traditional radio station use of social media, focusing on the analysis of content published on Israeli radio station Facebook pages and the differences between public and commercial stations’ pages. The findings suggest that public and commercial radio station posts differ in a number of factors: Public station posts proved to be more informative than those of their commercial counterparts, discussing mostly current events and news. Commercial station content is more promotional, privileging internal station events and calls for action. It can therefore be concluded that radio stations have leveraged Facebook’s potential in achieving their traditional goals.

中文翻译：

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新的竞技场还是更多同一个？Facebook上的公共和商业广播电台

这项研究调查了传统广播电台对社交媒体的使用，重点是分析以色列广播电台Facebook页面上发布的内容以及公共和商业电台页面之间的差异。调查结果表明，公共广播电台和商业电台的职位在许多因素上存在差异：事实证明，公共广播电台的帖子比商业广播电台的帖子内容更多，主要讨论时事和新闻。商业电台的内容更多是促销，使内部电台事件和行动呼吁更具特权。因此可以得出结论，广播电台已经利用Facebook的潜力来实现其传统目标。