Nonlinear radio is sometimes perceived as being less enjoyable than traditional radio as elements like jokes, breaks, moderation, and the value-add of editors and radio hosts are often omitted. We start thinking about the design of nonlinear digital radio services with a focus on the traditional “radio-listening experience” from a consumer value perspective and the transformation of its characteristics to a digital context. We catalog the characteristics that make classic radio worth listening to from the perspective of a younger audience by conducting a qualitative study. Further, we identify implications for digital radio services based on the characteristics we elicited.

非线性广播有时被认为不如传统广播有趣，因为笑话、休息、适度以及编辑和广播主持人的增值等元素经常被忽略。我们从消费者价值的角度开始考虑非线性数字广播服务的设计，重点关注传统的“广播收听体验”及其特征向数字环境的转变。我们通过进行定性研究，从年轻观众的角度对经典广播值得一听的特征进行分类。此外，我们根据我们得出的特征确定对数字无线电服务的影响。