ABSTRACT

A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size nor station ownership impacted air-talent gender.

中文翻译：

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前 20 个市场中商业 FM 无线电台中女性的代表性不足

摘要

对美国排名前 20 位市场的商业 FM 广播电台的工作日班次进行了内容分析。调查结果显示，几乎每天都有女性代表不足。总体而言，女性约占晨间开车人才和直播人才的三分之一。然而，女性仅占所有大帐篷/主角早晨主持人的 14.58%。在 14% 的采样电台，一周内没有听到女性广播。女性在成人当代电台的代表最多，而在摇滚、新闻/谈话和体育电台的代表最少。市场规模或车站所有权影响了空中人才的性别。