This study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia.,This study used a cross-sectional design and quantitative method in examining the factors affecting the brand image and consumer satisfaction on Islamic travel package. This study has chosen Google form as a platform to collect the data.,The findings revealed that product quality, Islamic physical attribute and Islamic belief have a significant positive effect on brand image and consumer satisfaction. The findings confirmed that product quality, Islamic physical attribute and Islamic beliefs are the crucial tools for brand image that leads to the satisfaction of Muslim consumers on the Islamic travel package.,This paper addresses understudied aspects of brand image and consumer satisfaction towards Islamic travel package in Malaysia. It provided useful insights into the product quality, Islamic physical attribute and Islamic belief on brand image and consumer satisfaction towards Islamic travel packages. Tourism companies should improve and update their package based on the religious perspective to attract Muslim consumers.

中文翻译：

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伊斯兰旅行套餐的品牌形象和消费者满意度

本研究旨在探讨影响马来西亚伊斯兰旅行套餐的品牌形象和消费者满意度的因素。本研究采用横断面设计和定量方法研究影响伊斯兰旅行套餐的品牌形象和消费者满意度的因素。这项研究选择了Google表格作为收集数据的平台。研究结果表明，产品质量，伊斯兰教的自然属性和伊斯兰信仰对品牌形象和消费者满意度有显着的积极影响。调查结果证实，产品质量，伊斯兰教的物质属性和伊斯兰教义是获得品牌形象的关键工具，可以使穆斯林消费者对伊斯兰旅行套餐感到满意。本文探讨了在马来西亚伊斯兰旅行套餐中品牌形象和消费者满意度方面尚未充分研究的方面。它提供了有关产品质量，伊斯兰教的自然属性和伊斯兰教对品牌形象的信仰以及对伊斯兰旅行套票的消费者满意度的有用见解。旅游公司应基于宗教观点改进和更新其配套，以吸引穆斯林消费者。