In today’s Pakistan, the emergence of new forms of business in collaboration with the mobile service providers is bringing a big difference, not only in every walk of life but also in digital economy of the country. Therefore, the purpose of this paper is to explore what are the factors that determine the success rate of new innovative services in cultural context of mobile service providers of Pakistan.,Data have been collected from 397 employees of cellular firms of Pakistan by using the simple random sampling strategy. The gathered data were analyzed by using the regression-based process approach of Hayes and Preacher (2014).,The results indicated that innovation capabilities and service innovation have significant positive effect on the short-term, long-term and indirect success of the service innovation. It was also found that the service innovation mediates the relationship among the capabilities to innovate and service innovation success rate. The findings of this research work are beneficial for the practitioners of cellular firms of Pakistan.,The value of this research work is evident from the fact that this research work attempts to address some identified gaps of existing body of literature. This research work provides some key insights for practitioners and also discusses the new avenues for future researches.

中文翻译：

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创新能力会影响巴基斯坦蜂窝公司在新服务创新方面的成功吗？

在当今的巴基斯坦，与移动服务提供商合作出现的新业务形式正在带来巨大的变化，不仅在该国的各个行各业，而且还在该国的数字经济中。因此，本文的目的是探讨在巴基斯坦的移动服务提供商的文化背景下，决定新创新服务成功率的因素是什么。随机抽样策略。使用Hayes和Preacher（2014）的基于回归的过程方法对收集到的数据进行了分析。结果表明，创新能力和服务创新对服务的短期，长期和间接成功具有显着的积极影响。革新。还发现，服务创新在创新能力和服务创新成功率之间起到中介作用。这项研究工作的发现对巴基斯坦的蜂窝电话公司的从业者是有益的。从这项研究工作试图解决现有文献中发现的空白这一事实可以看出这项研究的价值。这项研究工作为从业人员提供了一些关键见解，并讨论了未来研究的新途径。从这项研究工作试图解决现有文献中某些已发现的空白这一事实可以明显看出这项研究的价值。这项研究工作为从业人员提供了一些关键见解，并讨论了未来研究的新途径。从这项研究工作试图解决现有文献中某些已发现的空白这一事实可以明显看出这项研究的价值。这项研究工作为从业人员提供了一些关键见解，并讨论了未来研究的新途径。