ABSTRACT

‘Immersive events' is a growing category within the range of event typologies that includes participatory theatre, interactive launch parties, ‘escape rooms’ and dress-up cinema. A conceptual model reflects three core elements of the immersive events: Interaction, Sensory experience, and Localisation. A targeted online survey obtained a sample of n = 201 participants who had attended an immersive event within the past year. The results reveal that novelty and entertainment are highly important to attendee motivation. Gender, marital status, age, and education affected attendance patterns. Attendees were drawn to the uniqueness and participatory aspects of the immersive event. Deterrents to attendance were cost and perceived value. Rapid developments in digital technology suggest even greater degrees of immersivity on the horizon. These findings offer a timely contribution to the better understanding of the immersiveness concept, and its influence on attendee motivation and experience.

摘要

“沉浸式事件”是事件类型范围内的一个不断增长的类别，包括参与性剧院，交互式启动晚会，“逃生室”和装扮电影院。概念模型反映了沉浸式事件的三个​​核心要素：互动，感官体验和本地化。有针对性的在线调查获得了n个样本 =去年参加过沉浸式活动的201位参与者。结果表明，新颖性和娱乐性对参加者的动机至关重要。性别，婚姻状况，年龄和受教育程度影响出勤方式。与会者被吸引到沉浸式事件的独特性和参与性方面。出勤的障碍是成本和感知价值。数字技术的飞速发展表明，人们的沉浸感程度更高。这些发现为及时更好地理解沉浸式概念及其对与会者动机和经验的影响提供了及时的贡献。