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Relevant Others: Identifying the Reference Groups of International Students in the USA
Journal of Nonprofit & Public Sector Marketing Pub Date : 2020-08-04 , DOI: 10.1080/10495142.2020.1798858
Huda Maulana 1, 2
Affiliation  

ABSTRACT

While studies on reference group influence in commercial consumption settings have been done extensively, the same cannot be said in international education setting. The aim of this study was to identify the reference groups of international students who influence their intention to study abroad. Interviews with international students who were studying in a US higher education institution were conducted. Since graduate students are more likely to have exposure with more reference groups in their decision-making process, this study focused on Master and PhD students. Surprisingly, the students reported that their own opinion and motivation were more influential in their intention to study abroad than the reference groups.’ Besides the self, major reference groups include parents, friends, or relatives who have been abroad and professors. Finally, a number of suggestions for international education marketers were proposed.



中文翻译:

相关其他:确定美国国际学生的参考群体

摘要

虽然在商业消费环境中对参照群体影响的研究已经广泛开展,但在国际教育环境中却不能这样说。本研究的目的是确定影响他们出国留学意愿的国际学生的参考群体。对在美国高等教育机构学习的国际学生进行了采访。由于研究生在决策过程中更有可能接触更多的参考群体,因此本研究的重点是硕士和博士生。令人惊讶的是,学生们报告说,他们自己的意见和动机比参考群体更能影响他们的出国留学意向。除了自己,主要的参考群体还包括在国外的父母、朋友或亲戚以及教授。最后,

更新日期:2020-08-04
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