ABSTRACT This paper examined the influence of visual, gustatory, tactile, and olfactory attributes of malt brands on consumer purchase in Nigeria. The study adopted a quantitative research design. Structural Equation Modeling technique was employed to test the hypothesized relationships at 5% level of significance. The findings revealed that visual, gustatory, tactile, and olfactory attributes of malt brands had significant influences on consumer purchase intentions. The findings also show a significant association between consumers’ purchase intentions and actual purchase decisions. The results obtained are for exploratory purposes which have many implications for food and beverage companies.

中文翻译：

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麦芽饮料的感官属性和消费者购买决定

摘要本文研究了麦芽品牌的视觉，味觉，触觉和嗅觉属性对尼日利亚消费者购买的影响。该研究采用了定量研究设计。使用结构方程建模技术在5％的显着性水平上检验假设关系。研究结果表明，麦芽品牌的视觉，味觉，触觉和嗅觉属性对消费者的购买意愿有重大影响。调查结果还表明，消费者的购买意愿与实际购买决定之间存在显着关联。所得结果仅作探索之用，对食品和饮料公司具有许多意义。