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Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes
Journal of Food Products Marketing Pub Date : 2020-09-24 , DOI: 10.1080/10454446.2020.1821419
Rodrigo Uribe 1 , Rodrigo Infante 1 , Carolina Kusch 1 , Loreto Contador 1 , Igor Pacheco 1 , Karen Mesa 1
Affiliation  

ABSTRACT Studies have demonstrated the significance of intrinsic sensory attributes on consumer responses to fruits. This paper evaluates the effects on consumers of intrinsic characteristics on new and existing fruit varieties. Fruit consumers were exposed to and tasted a new or an old variety of fruit and rated its intrinsic search and experience attributes, as well as their satisfaction and purchase intention. Results indicated, firstly, that search and experience intrinsic attributes significantly predicted satisfaction and purchase intention. Secondly, the examination of differences between existing and new varieties showed not only a general similarity but also some differences: search attributes played a more relevant role in the purchase intention among existing varieties, and experience qualities were more important for new varieties in terms of satisfaction. It was observed that new varieties were preferred over existing ones. Results are discussed in terms of their implications for consumer behavior study and for managers.

中文翻译:

消费者是否以同样的方式评估新的和现有的水果品种?建模搜索和体验固有属性的角色

摘要研究表明,内在感官属性对消费者对水果的反应具有重要意义。本文评估了新的和现有水果品种的内在特性对消费者的影响。水果消费者接触并品尝了新的或旧的水果品种,并对其内在的搜索和体验属性,满意程度和购买意愿进行了评级。结果表明,首先,搜索和体验内在属性可以显着预测满意度和购买意愿。其次,检查现有品种与新品种之间的差异不仅显示出总体相似性,而且还存在一些差异:搜索属性在现有品种之间的购买意愿中起着更重要的作用,就满足感而言,体验质量对于新品种更为重要。据观察,新品种优于现有品种。根据结果​​对消费者行为研究和管理者的意义进行了讨论。
更新日期:2020-09-24
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