Abstract While academics bemoan the academic–practitioner gap, there is still little research into this topic despite the conversation that has been ongoing for more than 30 years. Advertising creatives (i.e., copywriters and art directors) are known to use implicit theories to connect with their audiences. This research further explores the academic–practitioner gap that exists. The findings show there are philosophies being used by creatives that overlap with academic research, such as breaking through the clutter. These varying levels of overlap are used to suggest future research and ways to bridge the gap in the educational process.

中文翻译：

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学术与从业者的差距……听起来是否如此广阔？：创造性的观点

摘要尽管学者们弥合了学术与从业者之间的鸿沟，但尽管这一对话已经进行了30多年，但仍很少对此主题进行研究。众所周知，广告创意（例如，撰稿人和美术指导）使用隐性理论与受众建立联系。这项研究进一步探讨了学术与从业者之间的差距。调查结果表明，创意者使用的哲学与学术研究重叠，例如打破混乱。这些不同程度的重叠被用于建议未来的研究以及弥合教育过程中的差距的方法。